Born and raised in Dubai, Ritu has always had a deep love for fashion. While her journey began in banking, she always knew her true passion lay in creating something of her own. Smash Bunnies is the realization of that vision — a brand built on femininity, confidence, and self-expression.

Designed to move effortlessly from the paddle court to everyday life, each piece blends style, comfort, and sustainability. Created for women at every stage — from young girls to mothers — it’s about embracing your femininity and feeling confident in your own skin.

Because style shouldn’t stop when the game ends.